As an organizer of art projects, a juror in various types of visual arts competitions, a painter, designer and photographer with many years of international experience, as part of the Royal Blue Visual Arts Gallery, I would like to continue my internal mission of promoting art and culture not only in the Stockholm region, Sweden, but also on a global scale.

Mag (Blue) Nilsson

SEO Royal B AB


About us

The Royal Blue Visual Arts Gallery combines a classic gallery and an online Virtual Reality Gallery, as well as an intimate photography studio.

The mission of the Royal Blue Visual Arts Gallery is to promote artists and art and present it to as many audiences as possible. As part of the mission, our plans include solo and group exhibitions, thematic JURY exhibitions and competitions with prizes. In addition to projects organized by us, we offer artists joint participation, under the banner of the gallery, in events such as: art fairs, exhibitions organized in cooperation with galleries from other cities in Sweden and other countries, as well as Konstrundas.



Royal Blue – Facts or legends

Royal Blue – the name of the gallery derives from the color name. Wikipedia defines royal blue as a deep and vibrant shade of blue. Legends say it was created in England by clothiers in Rode, Somerset, whose consortium won a competition to make a gown for Queen Charlotte, wife of King George III.

Oxford English Dictionary defines “royal blue” as “deep, vibrant blue,” while Cambridge English Dictionary defines it as a “strong light blue color”, a Collins English Dictionary defines it as a “dark blue colour”. American dictionaries refer to it as more closely related to purple, such as “deep, vivid reddish or purplish blue” (Webster’s New World College Dictionary) or “vivid purple blue” (Merriam-Webster).

We love them all!


We invite you to intimate portrait photo sessions, artistic and thematic, both in the studio and outdoors. We invite you solo, with a partner. With family and friends. We welcome pets such as cats and dogs.

Photographers are also welcome. We plan to regularly organize photo exhibition meetings such as thematic photo sessions, photo walks, and photo laboratories – developing the earlier Camera Shift project already under the Royal Blue Visual Art Gallery brand.

For photographers, it is possible to rent a studio for intimate photo sessions.



We invite you to visit the Royal Blue Gallery regularly for further exhibitions and to enjoy the surrounding attractions. A visit to our gallery, artistic values in the area, numerous restaurants and attractions for children in the surrounding parks – everything within a radius of 1 km can be a fantastic, regular form of spending time alone and for whole families or groups of friends. 

15 minutes by metro from Slussen station in central Stockholm, 400m from T-bana Telefonplan metro/station, and 230m from Konstfack in an area where LM Ericsson’s history has played an essential role in the development of the city of Stockholm.

Within 1 km from the Royal Blue Gallery, there are at least a dozen restaurants (everyone will find something to their taste) and the best in the region, Soderbergs Bageri. 

From the Royal Blue Gallery via Pingstvägen in the north to 

Mellanbergsvägen in the south, including the Lurparken creative play park and amphitheater, the county park called Teaterparken. On the opposite side of Pingstvagen, 650 m from the gallery, there is another park with a children’s playground, a basketball court, and in summer with, an open paddling pool and a barbecue area. All the parks in the area are inspired by art.

LM Ericssons Väg, where the Royal Blue Gallery is located, is in the area of the regularly held and with growing interest of KONSTRUNDA MIDSOMMARKRANSEN from year to year. Since 1999, this Konstrunda has been held twice a year, in April and November, and brings together artists, art galleries, and art studios in the Midsommarkransen area, to which Telefonplan belongs. 

Konstfack- University of Arts, Crafts, and Design – an art school attended by everyone from dreamers and revolutionaries to activists and utopians since 1844. There is also an unusual, ambitious student art gallery where we recommend Degree Exhibitions.